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Contributors: Jakub Vrba (Energy Saving Trust, co-Secretariat of Efficiency for Access), Joseph Thomas (Energy Saving Trust, co-Secretariat of Efficiency for Access), Ryan Kilpatrick (GOGLA), Susie Wheeldon (GOGLA), Collin Gumbu (GOGLA)
GOGLA’s sales and impact data is the bedrock of information on the off-grid solar and energy efficient appliances sector. It is used to track the stand-alone off-grid solar industry’s contribution to energy access by the Sustainable Development Goal 7 custodians and feeds into key research and reports on energy access.
Read on for stats and analysis from GOGLA affiliates’ sales figures from the January-June 2025 reporting period. If your company shared data, don’t forget that you can access your personalized interactive dashboard to compare your sales against the aggregation of all others.
In Sub-Saharan Africa, PAYGo product sales of solar energy kits (SEKs, which include lanterns, multi-light systems and solar home systems) rose by 54% year-on-year, reaching a record high of 2.35 million units, overtaking cash sales for the first time since 2018. This surge reflects rising demand for multi-light and small solar home systems (11-20Wp), which are increasingly bundled with appliances and supported by financing models that improve affordability.
However, overall market growth remained flat, up just 1% compared to 2024, as cash sales plunged 35% to their lowest level since the COVID-19 pandemic (1.44 million units sold). This decrease in cash sales is mainly driven by lower sales of smaller solutions such as lanterns and small multi-light kits. Such decline could be cause for concern for last-mile access, particularly in low-income markets where such devices are often entry points to electricity.
Insights from industry players highlight a ripple effect of challenges stemming from the end of major international development programs and delays from others. Companies highlight that this situation also affects the demand for humanitarian contexts.
Total sales of solar energy kits are down 13% compared to the second half of 2024, in line with seasonal trends in Sub-Saharan Africa – as seen for previous years in Figure 1.
Overall appliance sales recorded by GOGLA grew 26% year-on-year, and 33% compared to the second half of 2024.
Growth was almost entirely driven by fan sales taking off once again in West Africa, where the demand for space cooling is much higher than in East Africa, and where fans are frequently bundled with solar home systems, including smaller kits.
Over the same time period, TV sales were relatively stagnant. Further data collection is required to assess if the 9% year-on-year increase in sales volumes signals a return to growth.
Sales of solar irrigation and cooling systems reported to GOGLA for the first half of 2025 decreased compared to previous rounds. Overall volumes remain low, highlighting the challenges in scaling access to these technologies across the continent.
While the IEA reports that 730 million people globally still lack electricity, GOGLA's mid-year 2025 data shows that off-grid solar continues to expand access for million in Sub-Saharan Africa. Record PAYGo sales of larger systems and appliances highlight where progress is accelerating and where targeted support is still needed, connecting market trends directly to energy access impact. 
93% decrease compared to 2024 H2. Previous subsidies ended, new ASCENT program yet to start and new eligibility criteria
73% decrease compared to 2024 H2. Big 2024 spike from humanitarian/bulk purchasing; sales now cooling after budget cuts.
26% increase compared to 2024 H2. NNNF fund under MEAP keeps momentum—250K homes connected with concessional finance and subsidies.
63% decrease compared to 2024 H2. Sales dipped as subsidy programs ended or shifted focus.
2% increase compared to 2024 H2. The increase is likely due to early signs of the positive impact of DARES.
59% increase compared to 2024 H2. New EASP RBF launched Dec 2024 offers up to 60% subsidies, driving strong off-grid solar uptake.
51% increase compared to 2024 H2 fuelled by strong demand and private sector expansion.
74% decrease compared to 2024 H2. New importation regulation likely a key factor.
Subsidies are delivering rapid deployment of solar energy kits in markets like Uganda, even as other markets experience short-term declines in sales linked to shifting programs and funding cycles.
On the rise:
Stable:
On the slide:
West Africa SEK sales are potentially back on a path to growth as sales pick back up in Nigeria but are yet to catch up with the 2023 peak. Sales are up 22% compared to the first half of 2024. Full year sales for 2025 should confirm year-on-year growth. As observed in Sub-Saharan Africa as a whole, cash sales are down while PAYGo sales grow.
Appliance sales in West Africa grew 27% compared to the first half of 2024 as fan sales in Nigeria accompany the rise in SEK sales in the market. Over the same time period, TV sales have remained flat and are not catching up with 2022-2023 levels. Irrigation and cooling sales are up year-on-year and it will be interesting to see in future data rounds if planned subsidies for productive use under the DARES Nigeria program succeed in creating an uptick.
While West Africa’s overall PAYGo sales are rising and appliance uptake is strengthening, persistent regulatory barriers and uneven national support mechanisms continue to shape the region’s progress toward wider energy access.
On the rise:
On the slide:
Sales in the first half of 2025 show what could be the early evidence of a major shift in the market as PAYGo sales overtake cash sales of SEKs for the first time. Further data collection in 2025 and 2026 should help clarify this trend.
It is clear from the data shared by GOGLA affiliates that subsidies are a major driver of growth across several Sub-Saharan African markets. However, drops observed in countries like Rwanda and Mozambique highlight why sustainable programs and clear strategies for continuity and exit are needed in subsidy design.
Continued sales and impact data collection will be key to monitor these trends and observe the short and long-term effects of the subsidy programs on markets and on electricity access.
On November 12th 2025, we dived into the data in a live webinar to hear from GOGLA members d.light, Namene and SunCulture. The webinar recording is available here.
GOGLA is actively convening our members via direct, data-informed discussions on sustainable RBF design and other smart subsidy mechanisms. If you are a GOGLA member and would like to engage on this topic, please contact Patrick Tonui or Susie Wheeldon for more information.
More from Energy Savings Trust:
Agri-Energy Coalition
The sales and impact data is a cornerstone of GOGLA’s operations. It informs our work, it informs the work of the companies reporting to us. It is a key source of information about off-grid solar solutions for all major stakeholders from companies, to investors, to development partners.
We thank the companies who have continuously shared data with us year after year, and encourage more companies to join and report sales volumes of:
The data collection takes place twice a year in January and in July. Companies are invited to participate by email. Contact our membership team to be added to the mailing list. To join the data collection, a company must meet at least one of the following eligibility criteria:
Access the data here please note data can only be accessed by companies that are sharing data.
Participating companies can access the online data platform at data.gogla.org.
Find a comprehensive overview of the methodology applied by GOGLA and partners to collect, process and analyse the sales and impact data shared here.
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