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Market Insights & Data

Market Insights & Data

With the support of its partners, GOGLA leads data collection and market intelligence initiatives which provide robust insights into the off-grid solar market. Our data spans sales volumes, industry impact, investment flows and PAYGo company performance.

GOGLA’s data helps companies, investors, governments and development partners make informed decisions in their businesses, policies and programmes. It is the most reliable source of market information available for the off-grid sector.

Learn more about GOGLA's Work

The GOGLA deals database captures the investment trends between 2012 – 2024.

GOGLA’s sales and impact data is the bedrock of information on the off-grid solar and energy efficient appliances sector.

The PAYGo Performance, Reporting and Measurement framework offers the PAYGo solar industry a standardized and transparent set of key performance indicators.

Off Grid Solar Market Trends Report 2024

In 2022, the number of people lacking access increased for the first time in 20 years, to 685 million people. Released every two years, this 7th edition in the series covers 2022 and 2023, a period during which the market has shown remarkable resilience despite facing numerous global challenges. 

The latest Off-Grid Solar Market Trends Report (MTR) 2024, warns that a 6-fold increase over current investment levels – or $21 billion – is required to realize off-grid solar’s potential to contribute to universal energy access, or this opportunity will be missed. Under the current trajectory, 660 million people are projected to still be without electricity by 2030.

The 2024 Off Grid Solar Market Trends report is published by GOGLA and the World Bank’s Energy Sector Management Assistance Program (ESMAP).

Powering Opportunity

Supported by UKAID, the Powering Opportunities Series was a flagship research programme held between 2018-2020 to better understand the socio-economic impacts of solar home systems. The research heard from over 3,500 customers and confirmed that people with solar home systems gain more income while feeling safer and healthier.

The reports explore a compilation of the insights uncovered, as well as specific insights from different geographic regions: East Africa, West Africa and South Asia.

Latest Publications & Tools

Consumer Protection
Semi Annual Solar Market Report
5 November 25

by

Serra Paixão, Oliver Reynolds
Sub-Saharan Africa: PAYGo sales reach record, while cash sales drop to 5-year low 
by Oliver Reynolds
Market Insights & Data
Solaris Offgrid
Article
18 September 25

by

Lucia Spaggiari, Drew Corbyn
Measuring What Matters: PAYGo KPIs to Drive Smarter Growth and Investment 
by Lucia Spaggiari
Market Insights & Data
Fosera - shopkeeper edited
Semi Annual Solar Market Report
26 May 25

by

Serra Paixão, Oliver Reynolds
Insights from GOGLA's 2024 Sales and Impact Data 
by Oliver Reynolds
Market Insights & Data
Consumer Protection
Semi Annual Solar Market Report
5 November 25

by

Serra Paixão, Oliver Reynolds
Sub-Saharan Africa: PAYGo sales reach record, while cash sales drop to 5-year low 
by Oliver Reynolds
Market Insights & Data
Solaris Offgrid
Article
18 September 25

by

Lucia Spaggiari, Drew Corbyn
Measuring What Matters: PAYGo KPIs to Drive Smarter Growth and Investment 
by Lucia Spaggiari
Market Insights & Data

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