The 2024 Global Off-Grid Solar Market Report

Insights from the Sales Data

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Oliver Reynolds
Senior Manager, Market Insights and Data
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Serra Paixão
Market Intelligence Analyst
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Published on 26 May 2025

GOGLA’s sales and impact data is the bedrock of information on the off-grid solar and energy efficient appliances sector. It is used to track the stand-alone off-grid solar industry’s contribution to energy access by the Sustainable Development Goal 7 custodians and feeds into key research and reports on energy access.


GOGLA, the World Bank’s Energy Sector Management Assistance Program (ESMAP), and the Efficiency for Access Coalition publish the yearly Global Off-Grid Solar Market Report, a market intelligence series on sales and impact of off-grid solar lighting products and appliances, sold by GOGLA affiliates.

Global Highlights

The latest sales and impact data is out! Read on to find out key take-aways from the 2024 annual data full report. If your company shared data, don’t forget that you can access your personalized interactive dashboard where you can see your market share and impact. If you’re interested in joining the sales data collection, please contact Serra Paixão

Despite global headwinds, the off-grid solar industry showed resilience in 2024. GOGLA affiliates are currently reaching more than 137 million people with improved energy access, including 3,6 million people using their solar energy kit to support enterprise. 

Beyond access to electricity, the off-grid solar industry is also providing close to 19 million fan users with space cooling and close to 8 million TV users with access to information and entertainment. 

GOGLA affiliates also sell products unlocking productive activity such as solar water pumps, fridges, cold rooms or mills. Close to 3 million people are estimated to be benefiting from such services through off-grid solar solutions. 

Global Trends: A potential plateau in solar energy kit sales in 2024?

A total of 9.3 million solar energy kits were sold in 2024, which represents a 4% increase from 2023. However, sales remained 2% lower than the peak recorded in 2022.

PAYGo sales grew by 1% while cash sales grew by 5% compared to 2023.

Global lantern sales (0-3Wp) grew 3% in 2024, reaching 5.64 million units and multi-light system (MLS) sales (3-10Wp) increased 11% year-on-year to just over 1.94 million units. Solar home system (SHS) sales dropped 1% annually, reaching 1.7 million units overall – with 11-50Wp system sales growing while 50+Wp system sales decreased.

For the first time, the sales data collection included sales of solar generators. For the data collection, solar generators were defined by their inclusion of an inverter. In 2024, 8 manufacturers reported sales of solar generators. In total, 48,000 units were sold in 2024.

Challenges in the solar energy kit sales are also mirrored in the sales of household appliances, notably TV sales in Sub-Saharan Africa:

  • Global fan sales increased 9% year-on-year, from 1.32 million to 1.44 million units. However, fan sales declined in most regions, except East Asia & Pacific and South Asia. 
  • Global TV sales dropped significantly compared to 2023, decreasing 45% from 434.000 to 239.000. The decrease was led by East Africa and West Africa. 

Productive appliance sales decrease when controlling for increase in the number of reporting companies

  • Global refrigeration unit (RU) sales declined 35% to 4,469 units. The decrease was mainly caused by the sales decline in East and West Africa markets. 
  • For the first time in our data collection, walk-in cold room (WICR) sales were tracked in 2024. A total of 576 units were sold over the course of the year. 
  • Solar water pump (SWP) sales saw significant growth, increasing 1,155% compared to 2023 to reach 291,269 units sold worldwide in 2024. However, this growth reflects new companies’ participation in the data collection rather than market growth.  If we exclude the participation of new companies, 2024 would reflect a slight decline compared to 2023. 

Read the Full Report

Download the report to explore sales data by country and region and uncover some of the more specific trends behind the global numbers and to see the impact of the off-grid solar industry. 

 

Data Collection

The data collection takes place twice a year in January and in July. Companies are invited to participate by email. Contact our membership team to be added to the mailing list. To join the data collection, a company must meet at least one of the following eligibility criteria:

  • Be a GOGLA member
  • Sell Verasol quality certified solar lanterns, multi- lighting systems or solar home systems
  • Sell high-performance appliances for the off-grid or weak-grid market

Please note data can only be accessed by companies that are sharing data. Participating companies can access the online data platform at data.gogla.org.

Methodology

Find a comprehensive overview of the methodology applied by GOGLA and partners to collect, process and analyse the sales and impact data shared here.

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