2025 Key Market Trends

• GOGLA affiliates sold more than 10 million solar energy kits in 2025, the highest annual total ever recorded. These sales figures reinforce the critical role of off-grid solar in delivering affordable energy access at scale.  Affiliates are now serving 148 million people worldwide.
• Growth was strongest in East Africa and Nigeria, where subsidies and results-based financing programmes have helped accelerate market expansion and affordability. East Africa alone recorded more than 7.4 million sales, while West Africa grew by 26% year-on-year, primarily driven by Nigeria. 
• The strongest momentum came from PAYGo, reinforcing the role of off-grid solar as one of the most affordable and scalable ways to expand electricity access for underserved households and businesses. PAYGo sales increased by 48% in 2025.  
  
  The data also highlights growing pressure within the market
• Much of the sector’s recent momentum is concentrated in subsidy-supported markets, raising questions about how to sustain growth when programmes end and how to foster energy access expansion across the wider market ecosystem.  
• There is evidence of market concentration within the industry wherein a small number of larger and growing companies are reaping most of the rewards, while many smaller off-grid companies are missing out on investment and market share. 

For a deeper understanding of the market trends open the report for analysis of the sales data shared by GOGLA affiliates for the 2025 reporting period. If your company shared data, remember that you can access your personalized interactive dashboard to compare your sales against the industry aggregates.

All previous Sales & Impact Data reports are published here.