Gender-disaggregated data reveal insights to PURE companies that can help them unlock significant market opportunities, design products that meet women’s needs, ultimately providing greater access and benefits of PURE technologies to women consumers.

GOGLA, in partnership with Distill Inclusion, has developed this KPI framework to help PURE companies understand who they are serving, how distinct customer profiles perform and, importantly, who they are in fact not reaching.

The framework provides a comprehensive structure for measuring and tracking gender-related metrics across six key dimensions:

1. Customer acquisition and demographics
2.  Financial performance and access
3.  Product usage and impact
4.  Customer experience and satisfaction
5.  Business operations and inclusion
6. Value chain integration

Tracking gender-disaggregated data across these six dimensions will help PURE companies develop more effective business models, while attracting more gender-smart investments.