GOGLA and partners have launched the Consumer Experience Initiative (CXI) to bring about a step change in industry performance and impact. This initiative will support companies with technical assistance, tools and research to improve portfolio quality and boost profitability. And it will guide investors on how to promote impactful and sustainable business practices.
GOGLA’s data helps companies, investors, governments and development partners make informed decisions in their businesses, policies and programmes. It is the most reliable source of market information available for the off-grid sector.
The Consumer Experience Initiative (CXI) builds on the work done to date to strengthen consumer protection and broadens the scope to also increase consumer satisfaction as well as product usage and ownership under the PAYGo model. As part of its initiative GOGLA has developed a Consumer Experience Roadmap that defines five workstreams to support companies in creating a better experience for their consumers.
There are opportunities for companies to access technical assistance (TA) from industry experts, benefit from innovative tools, participate in research and gain new insights. Investors are invited to join working group calls and roundtables to explore how they can practically support companies with governance, targets and incentives.
GOGLA’s vision is that within the next four years (2024-2027) the CXI Roadmap will help to promote best practices and establish benchmarks that can drive substantial improvements in industry performance and, ultimately, in the day-to-day experiences of PAYGo consumers: The Consumer Experience Initiative: Driving a step change in PAYGo performance and impact | GOGLA
If OGS companies can consistently demonstrate that the PAYGo model is viable in their core business, this will firmly position it as the preferred asset financing method for a diverse range of other essential products (cookstoves, smartphones and other appliances) enhancing the lives of consumers.
Making our bold CXI vision a reality and achieving measurable results within the given timeframe will require buy-in, guidance and funding from key industry stakeholders:
Photography by Jeffrey Michael Walcott, Julia Gunther, current and previous GOGLA members
Photography by Jeffrey Michael Walcott, Julia Gunther, current and previous GOGLA members